Misleading Advertisements Study
Comprehensive national study commissioned by the Department of Consumer Affairs to develop India's first systematic framework for regulating misleading advertisements
Protecting Consumer Rights Through Advertisement Regulation
Led a groundbreaking 18-month research initiative for the Department of Consumer Affairs, Ministry of Consumer Affairs, Food and Public Distribution, to address the critical issue of misleading advertisements in India. This comprehensive study established the foundation for national advertising regulations and consumer protection frameworks.
Through extensive qualitative and quantitative analysis spanning a decade of advertising practices, we developed India's first systematic approach to identifying and prohibiting misleading advertisements. The study incorporated international best practices from 13 countries, creating a robust framework for advertising regulation.
The project culminated in the creation of the Handbook on Advertising Guidelines for India, 2020, and proposed a comprehensive advertising code, setting new standards for advertising practices and consumer protection in India.
July 2019 - March 2020
National Implementation
Dept. of Consumer Affairs
Research Methodology
Comprehensive analysis combining historical data, international practices, and stakeholder insights to develop actionable regulatory frameworks.
Historical Analysis
- 10-year longitudinal study
- Pattern identification
- Trend analysis
- Impact assessment
International Review
- 13 country comparison
- Best practice analysis
- Regulatory frameworks
- Implementation models
Framework Development
- Guidelines formulation
- Code development
- Compliance mechanisms
- Enforcement protocols
Project Milestones
13
Countries Analyzed for Best Practices
10yr
Historical Data Analysis Period
1st
National Advertising Guidelines
Implementation Streams
Research Components
- Qualitative analysis
- Quantitative review
- Stakeholder consultation
- Market assessment
Framework Development
- Guidelines handbook
- Advertising code
- Compliance protocols
- Implementation roadmap
System Design
- Complaint registration
- Grievance redressal
- Enforcement mechanism
- Monitoring framework
Regulatory Solutions
Guidelines Framework
Comprehensive handbook for advertising regulations and compliance.
Key Components:
- Industry standards
- Compliance requirements
- Best practices
- Implementation guides
Complaint Management
Streamlined system for handling consumer grievances.
Core Features:
- Easy registration
- Quick resolution
- Tracking system
- Enforcement protocols
Monitoring System
Comprehensive framework for advertising oversight.
Capabilities:
- Content review
- Compliance checking
- Violation tracking
- Performance metrics
Implementation Details
Advertising Guidelines
Comprehensive handbook development for stakeholders including agencies, manufacturers, and endorsers.
Key Elements:
- Industry standards
- Regulatory requirements
- Implementation guides
- Best practices
Consumer Protection
Development of robust consumer complaint and grievance redressal system.
System Features:
- Easy complaint filing
- Quick resolution process
- Enforcement mechanisms
- Follow-up protocols
International Integration
Incorporation of global best practices from 13 countries' advertising regulations.
Focus Areas:
- Regulatory frameworks
- Enforcement models
- Success metrics
- Implementation strategies
Project Impact
Policy Development
- National advertising guidelines
- Comprehensive advertising code
- Implementation framework
- Regulatory standards
Consumer Protection
- Grievance redressal system
- Quick resolution process
- Consumer awareness
- Rights protection
Industry Impact
- Clear advertising standards
- Compliance guidelines
- Best practice framework
- Implementation roadmap